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Affordable Call Centers for Small Businesses

By Howard Baldwin

AllBusiness.com
Date:Monday, November 6 2006

Outsourcing has turned so many services into commodities that the personal touch that used to distinguish one business among its competitors is rarer today than it has ever been. Consequently, that personal touch is also, perhaps, more crucial than ever for a business that wants to pull ahead in a competitive marketplace.

Delivering that “personal touch” may not necessarily mean that your own employees are responsible for all the contact your company makes with customers. If you choose wisely, you can get a fully outsourced call center service that can uphold your standards for good customer interaction.

You may also decide to develop your call center services in-house, in which case you can support your customer service or sales staff with technology that helps to route calls, offer multiple ways to interact with customers, and manage the information your customers provide. As a third approach to setting up your company’s call center, you may choose a hybrid option, relying partly on outsourced services and partly on your own call center system and personnel to take care of all your customer contact.


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