This learning strategy has worked countless times: Ask to go on a demonstration call with the top person in your company or someone who is currently on the rise to success to see and hear how they present your product. Watch just how they handle everything: themselves, the client, the brochures, proposal, visual aids, the product itself. Listen to the word pictures they use in describing it. Notice the mood they set. The how of handling products and information is as important as the what and why.