What must you absolutely, positively, truly know about your product in order to do well in selling it? Always begin with the obvious:

• What the product is called

• Whether it's the latest model

• How it improves a previous model or version

• How fast it is

• How to operate it during demonstrations

• What colors it comes in

• What your current inventory is for setting delivery dates

• How much it costs

• What terms and financing are available