"We do not believe in the myth of unprofitable customers in the name of market share. Customers who do not appreciate your value or price point should be sent to the competition."

-Lior Arussy, president, Strativity Group

"Acquisition campaigns are generally driven by a desire to consolidate a market or to help companies acquire new revenue streams. Strong corporate revenues are actually an antiacquisition force, because organically increasing revenue obviates some of the need for revenue through acquisition."

-Greg Gianforte, CEO and founder, RightNow Technologies

"If you're a business, don't waste your money marketing to the new affluent with expensive promotions."

-Michael Weiss, president, Weiss Micromarketing Group

"Small-business owners are more affluent-21 percent [more]-than the general population, so...are a very lucrative target market for many companies. Also, [small-business owners] are 42 percent more likely to be married, and 25 percent more likely to have children."

- Denise Hopkins, senior marketing director, Business Information Solutions Group at Experian

"The executive suite has a big mandate to convert the call center from a cost center to something that generates revenue on a reliable basis. Some of the technologies on the sales force automation side, and analytics and marketing will play an increasing role in the call center."

-Denis Pombriant, managing principal at Beagle Research Group

"There's always a mechanism for getting into a premium [Web-search results] position. It's no different than trying to get a new album onto a playlist at a top-forty station...the tools have changed, but the concepts are still the same. And in the old days it was simple, you paid them."

-Clay Rider, executive vice president.

The Sageza Group