Promotion: The Battle for Your Customer's Mind
The essence of a good promotion is one that communicates a specific message and works to change the customer's behavior or perceptions.
In many respects, marketing promorions are the most visible part of the mk, and the activity people
The essence of a good promotion is one that communicates a specific message to the customer and does so in a way that is meaningful, long-lasting and which strengthens or cames a change in the customer's behavior or perceptions. When the right message "sticks" or the behavior is changed as intended, well planned promotions achieve their intended business results.
In foodservice, the marketer's objectives depend on where he or she is in the channel. For a manufacturer, marketing goals will often focus on "moving more cases of product."
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