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Understanding the Impact of Promotions A more systematic approach toward sales promotions can make your dollars work harder for you. (PERIODICAL ARTICLE) Promotion: The Battle for Your Customer's Mind The essence of a good promotion is one that communicates a specific message to the customer in a ... (PERIODICAL ARTICLE) Is Branding the Same as Advertising and Promotion? Learn why confusing "branding" and "promotion" can be detrimental to your business. (ARTICLE) Use E-Coupons to Increase Online Sales E-coupons are a proven way to increase sales, and are easy to implement. All you need is a ... (ARTICLE) Elements of a Sales Campaign Whether your normal sales cycle is 12 days or 12 months, every sales campaign must include these basic ... (ARTICLE) Ten Tips for Increasing Sales on eBay Whether you're a brand-new eBayer or an old hand, these 10 tips can help increase interest in your ... (ARTICLE) Promotion Promotion Promotion HEADNOTE Operators meet business-building goals through promotions. IMAGE ILLUSTRATION 1 If a tree falls in the forest and ... (PERIODICAL ARTICLE) A Tale of Marketing Promotion in Three Acts I suspect we can agree that this quick-thinking entrepreneur received millions of dollars of free publicity for his ... (BLOG POST) Coupon Exchange Club Seeks to help members reduce the cost of household, grocery, and drugstore items by supplying them with money-off ... (DIRECTORY OF ASSOCIATIONS SERIES) Class sought in litigation over legality of popular rebate plan. (Law). MAIL-IN rebates: They're tedious and time-consuming. And according to a series of suits filed against electronics manufacturers and ... (PERIODICAL ARTICLE) Marketing LawLegal Q&A Q. I understand there's now a new Gambling Act to replace the Gaming and Lotteries Act. So what ... (PERIODICAL ARTICLE) Auto Dealers Make Most of New Car Incentives Manufacturers often offer special incentives to both customers and dealers in an effort to increase sales on cars ... (ARTICLE) Association of Coupon Professionals Retail clearinghouses, manufacturer redemption agents, and sorting agents that process manufacturers' coupons for retail stores; retailers using commercial ... (DIRECTORY OF ASSOCIATIONS SERIES) Pennsylvania hybrid rebate program sees success. Pennsylvania Governor Edward G. Rendell doubled this fiscal year the amount of funding for Pennsylvania's Hybrid Electric Vehicle ... (PERIODICAL ARTICLE) Shell Brings Back Triple Rebate Program New Shell Platinum MasterCard members get 15 percent gas rebates for first 60 days. (PERIODICAL ARTICLE) ConocoPhillips MasterCard Offers Rebates Customers can earn rebates at Conoco, 76 and Phillips 66 stations. (PERIODICAL ARTICLE) Successful Toilet Rebate Program to end this month. New York City Department of Environmental Protection (DEP) Commissioner Marilyn Gelber has announced that the New York City ... (PERIODICAL ARTICLE) Reaping the benefits of lighting rebates: energy efficiency has become top... With the nation's recent renewed interest in the environment, many facets of the building industry are trying to ... (PERIODICAL ARTICLE) Joe Torre, Samsung, RadioShack Fight Dom. Violence New York Yankees manager Joe Torre teams up with Samsung and RadioShack in an October cell phone promotion ... (PERIODICAL ARTICLE) News Briefs: January Sales Figures and Rebate Checks Consumers buy necessities and will save some of their rebate. (BLOG POST)
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Industry Associations

Industry Associations
Richardson Boat Owners Association
Owners of Richardson boats. Promotes the preservation of Richardson boats and public education about the preservation of antique boats. Maintains library of Richardson sales promotions. Conducts research programs; compiles statistics.

Members: 120
Founded: 1974
Dues: regular, $30 annual.

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