Pricing & Merchandising

The healthcare industry offers surprising price paradoxes, and there are some important lessons in them for small businesses of all types.

Get inside secrets on how to reap your first million fast -- from experts and entrepreneurs who made $1 million in sales in their first year of business.

Market cap pricing. If you run a start-up this is a great approach to determine how to best price your offerings.

Versioning is a great way to ensure that you maximize your profit from every customer -- from the thriftiest savers to the biggest spenders. Here's how it works.

The decision should be a wake-up call for small retailers that haven't embraced fast-changing consumer expectations.

Cost-plus pricing is fair, easy to do, and completely rational. It's also a good way to leave a ton of money on the table. Here's why.

There's only one thing worse than marking down excess inventory -- getting stuck with it. Here's how to make the most of a difficult retail situation.

Some discount ticket sites are finally getting a clue when it comes to tracking and taking advantage of frequent-flyer points. Here's the rundown on where to find them.

Most businesses offer some sort of volume discount to their customers. But not all of them understand exactly why it works.

Amazon.com is paying customers to scan competitors' product prices. Some see the move as an outright attack on brick-and-mortar retailers.

Why do most prices end in 99 cents? There's actually solid psychology behind this unwritten rule -- and some good reasons why you should do it, too.

Every time you book a flight, you're learning a valuable lesson in price differentiation. The same principles can work for your small business, too.

Charging two customers different prices for the same product isn't just a good idea. It's an essential part of building a profitable business.

It's important to protect your store from shoplifters, but don't go overboard. The last thing you want to do is treat all customers as potential criminals.

Pricing your products is an ongoing process that involves both math skills and market research. Here's how to do it right.

Should you sell products by touting features of benefits? The answer depends upon how much your customers already know -- or don't know.

The Durbin Amendment has put more money into small merchants' pockets. Here's what you need to do to ensure that the profits keep rolling in.

Apple gear still isn't cheap. But the company's market-share power means that its products look a lot less pricey than they used to.

Sales experts teach you to sell benefits, not features. Here's why you sometimes need to take exactly the opposite approach to selling your products.