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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
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To rank higher in the search engines, you need inbound links from trusted websites. Here are 12 tactics that can attract quality links to your site like a magnet.
Blog Post
QR code
By Pierre DeBois |  Filed In: Interactive Marketing & Advertising and Direct Marketing
Implementing Quick Response codes in your print and offline marketing materials can create renewed engagement for your website and ultimately your business.
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Chris Marentis
If your business website uses authored content, Google now offers another great feature that can boost your search-result rankings. Here's how to start using it.
Blog Post
Enid Burns
You may not go to the phone book to look up numbers these days, but Old Yellow is still alive and well on the Web.
Blog Post
By Joan Voight |  Filed In: Advertising, Marketing & PR and Sales & Marketing
If your company wants to entice busy, multitasking mobile users to do business, you need to adopt these effective mobile marketing strategies.
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By Joan Voight |  Filed In: Advertising, Marketing & PR and Sales & Marketing
Learn what smartphone-happy prospects want and how your small business can give it to them in a convenient way.
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Mike Kraus
By  | Filed In: Retail and Industries
For many small retailers, community-based marketing is just as vital as it ever was. Here's an example of how one business puts that strategy to work.
Blog Post
By Susan Kuchinskas |  Filed In: Internet, E-commerce & Social Media and Technology
Social media might seem like a marketing tool best suited for consumer-facing companies, but it's actually more useful --and profitable -- for B2B firms.
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Psychographics and demographics are two key marketing concepts. Here's a look at what they are, how they differ, and how to use them.
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Filed In: Business Planning and Finance
Most experts suggest that a business plan include a vision statement, a mission statement, and key objectives. Here's what you need to know about all three.
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Chris Marentis
Many business owners mistakenly think Facebook SEO and external search engine (Google, Bing, etc.) SEO are the same thing. But it's important to understand the difference.
Blog Post
Nancy Germond
Educating employees about the importance of email etiquette could save your company untold wasted worker hours. And EmailCharter.org can help.
Blog Post
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Don't dump your restaurant's leftover food, use it for marketing by donating meals to nearby bars, charities, or anywhere else it won't go to waste.
Blog Post
John Jantsch
The Internet has leveled the playing field to the point where a no name with a collection of raving fans can compete with the largest brand in any industry.
Blog Post
Chris Marentis
The primary goal of a Facebook business page, like most marketing tools, is to land conversions. Maximize conversions with a separate landing page.
Blog Post
Gini Dietrich
Google+ isn't yet available for businesses, but that doesn't mean you can't begin using it enhance your personal or business brand.
Blog Post
Glen Ross
Just because email marketing is cheap, doesn't mean you should indiscriminately bombard your customers with messaging they're not interested in.
Blog Post
Filed In: Sales & Marketing
Before making your next business move, you need to know a lot more about your target market. Conducting both secondary and primary research can help.
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Paul Mccord
Inside sales teams, outsourced call centers, and better marketing can make it easier to for salespeople to focus on selling.
Blog Post
By Robert Jones |  Filed In: Advertising, Marketing & PR and Sales & Marketing
For a Florida boat-rental company, signing up with a daily-deal site was surprisingly tough. But the company's owner says the upside was worth the effort.
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