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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
There are many ways to get your small business noticed without spending a bundle. We present seven "guerrilla marketing" tactics for big impact on a budget.
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Gini Dietrich
Even if your business isn't using the Web, you can bet that your competitors and customers are. Google offers a fast, easy, free way to keep tabs on what they're saying about you.
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Marketing is a critical business activity, and it doesn't have to cost a fortune. Here are some great low-cost ideas for marketing your small business.
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Web advertising can be a confusing topic for small business owners. Here's a guide to the key concepts you need to know to make smart ad buying decisions.
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No matter how great your small business's product or service is, if you don't advertise, customers won't know about it. Learn how to get noticed.
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John-Foley156px
By  | Filed In: Hospitality and Industries
Culinary creativity is a great restaurant's calling card for new customers. Make sure your menu reflects your ability to create truly unique food.
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Gini Dietrich
Whenever someone wants to hear about social media, they automatically think about Twitter and Facebook. LinkedIn, though, is often the better choice for business use.
Blog Post
Fredric-Paul-NEW-156px
A new Amex OPEN study says consumers DO want to support small, local businesses. But the love doesn't always translate into dollars.
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AB Guest Blogger
You need to prove that even though you're small, you're still a solid business partner. Here are the keys to making that happen.
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Matthew McKenzie
The "Daily Deal" craze has officially jumped the shark. That's wonderful news for small businesses.
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John Jantsch
Today's best online customer-service tools are built to engage, inform, and delight your customers -- not simply keep them at arm's length.
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By Joan Voight |  Filed In: Advertising, Marketing & PR and Sales & Marketing
QR codes should be part of your overall marketing strategy, an inexpensive tool that grabs people's attention and reminds them to check out your website.
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John-Foley156px
By  | Filed In: Hospitality and Industries
Restaurant tracking software can provide fascinating -- and profitable -- insights into your customers' preferences.
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Chris Marentis
It's fine to be progressive and to keep your small buisness abreast of new technology. It's nother to obsess over living your business life on the bleeding edge.
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Peter Suciu
By  | Filed In: Technology
What's in a name? Your ability to keep posting to your Google+ account, that's what.
Blog Post
Paul Mccord
Author Patrick Schwedtfeger gives solid advice on how to effectively use the Internet to find and connect with quality prospects.
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Gini Dietrich
Want the Internet to work for you while you sleep? Creating quality content is one of the best ways to do just that.
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Mike Kraus
When your retail business supports a charity, it's important for both sides to benefit from the relationship.
Blog Post
Chris Marentis
Does your small business take a strategic approach to its SEO efforts? If you don't, a recent survey explains why it's time for you to start.
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David Hennessy
As one rather unpleasant New Jersey bridal shop manager is learning, the Internet can turn the transgressions of even the smallest businesses into big news.
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