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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Jake Widman
Encouraging employees to make on-the-spot customer-service decisions -- even when it costs your company in the short run -- can pay off big in the long run.
Blog Post
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A big reason blogs fail is they don't publish the right types of content. These four content types offer some serious benefits for improving your blog.
Blog Post
Chris Marentis
It takes hard work and great customer service to earn a referral. But even then, you have to know how to ask for referrals if you want to benefit from them.
Blog Post
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These days, every chef aspires to be a star. But having one of those stars in your restaurant's kitchen can be a double-edged sword.
Blog Post
By Kevin Morris |  Filed In: Logistics and Operations
When starting a company, you can save time and money by outsourcing most of the work. And it's easier than you think -- just go online.
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Without repeat customers, your small business won't last long. We present 10 simple ways to delight your customers -- and keep them coming back for more.
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Gini Dietrich
Building a successful small-business social media strategy doesn't start with a fancy marketing message. It starts with learning how to listen.
Blog Post
Chris Marentis
Email marketing is still one of the most widely used local business marketing strategies. Here's how to get the most value from your email campaigns.
Blog Post
Antone Gonsalves
In Silicon Valley this week, entrepreneurs showed off a long list of innovations, including new ways to reach customers through social networks and mobile phones.
Blog Post
AllBusiness News Staff
Facebook is preparing to launch a new effort next week specifically targeting small businesses -- and their advertising dollars.
Blog Post
John Jantsch
Podcasting is easier than you think. And you don't need to build a huge audience -- or even any audience -- to make it a useful business tool.
Blog Post
Carol Roth
Twitter can be a great tool for engaging with customers and promoting your small business. But it's also an easy way to catch a bad case of foot-in-mouth disease.
Blog Post
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Many restaurants have mixed feelings about the quality of Yelp's reviews. Google's purchase of Zagat will come as very good news to them.
Blog Post
Susan Wilson Solovic
Are you a small-business owner looking for a competitive edge? Consider expanding your personal brand to become a subject-matter celebrity.
Blog Post
Mike Kraus
By  | Filed In: Retail and Industries
A trip to a Turkish restaurant reminds me of the most basic form of selling: letting the product sell itself. Here's how to apply the "Meze Mentality" to your retail business.
Blog Post
Chris Marentis
Research shows that consumers favor online business listings that include images and coupons. So why do so few small businesses take advantage of this?
Blog Post
Filed In: Business Planning and Finance
Learn how to write an effective, engaging, and clearly defined mission statement that announces your company's goals to customers, clients, and investors.
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Small-business expert Rhonda Abrams lays out real-world examples of how cloud computing can deliver an instant competitive advantage.
Blog Post
You know what kind of service you expect as a customer. Why should your small business give its customers anything less?
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Filed In: Sales & Marketing
Since your home business has no storefront, you need to do more to attract attention than a traditional business. Try these tips for marketing on a budget.
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