Advertising, Marketing & PR
From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.
Now Showing:
- All Content
Filter Content
Open
[ What's This? ]
Clear All
Articles (850) Blogs (162) Slideshows ( 22) Add Business Journals and Press Releases
Marketing & Advertising Overview (202) Online Marketing & Advertising (161) Software Services & Applications (139) Marketing Campaigns (131) Internet & WWW (123) Market Segmentation (112) Marketing Strategy ( 99) Market Research ( 92) Search Engines ( 89) Internet Social Networking ( 87) See more choices
Filter By Content Type
Filter by Industry
121-140
of 1038 related articles
Today's Must Read
By Jake Widman |
Filed In:
Customer Service
and
Sales & Marketing
Encouraging employees to make on-the-spot customer-service decisions -- even when it costs your company in the short run -- can pay off big in the long run.
Blog Post
By Ken Lyons |
Filed In:
Internet, E-commerce & Social Media
and
Technology
A big reason blogs fail is they don't publish the right types of content. These four content types offer some serious benefits for improving your blog.
Blog Post
By Chris Marentis |
Filed In:
Sales & Marketing
It takes hard work and great customer service to earn a referral. But even then, you have to know how to ask for referrals if you want to benefit from them.
Blog Post
By John Foley |
Filed In:
Advertising, Marketing & PR
and
Sales & Marketing
These days, every chef aspires to be a star. But having one of those stars in your restaurant's kitchen can be a double-edged sword.
Blog Post
By Kevin Morris |
Filed In:
Logistics
and
Operations
When starting a company, you can save time and money by outsourcing most of the work. And it's easier than you think -- just go online.
article
Filed In:
Customer Service
and
Sales & Marketing
Without repeat customers, your small business won't last long. We present 10 simple ways to delight your customers -- and keep them coming back for more.
slideshow
By Gini Dietrich |
Filed In:
Internet, E-commerce & Social Media
and
Technology
Building a successful small-business social media strategy doesn't start with a fancy marketing message. It starts with learning how to listen.
Blog Post
By Chris Marentis |
Filed In:
Internet, E-commerce & Social Media
and
Technology
Email marketing is still one of the most widely used local business marketing strategies. Here's how to get the most value from your email campaigns.
Blog Post
By Antone Gonsalves |
Filed In:
Internet, E-commerce & Social Media
and
Technology
In Silicon Valley this week, entrepreneurs showed off a long list of innovations, including new ways to reach customers through social networks and mobile phones.
Blog Post
By AllBusiness News Staff |
Filed In:
AllBusiness Daily News
Facebook is preparing to launch a new effort next week specifically targeting small businesses -- and their advertising dollars.
Blog Post
By John Jantsch |
Filed In:
Advertising, Marketing & PR
and
Sales & Marketing
Podcasting is easier than you think. And you don't need to build a huge audience -- or even any audience -- to make it a useful business tool.
Blog Post
By Carol Roth |
Filed In:
Internet, E-commerce & Social Media
and
Technology
Twitter can be a great tool for engaging with customers and promoting your small business. But it's also an easy way to catch a bad case of foot-in-mouth disease.
Blog Post
By John Foley |
Filed In:
Advertising, Marketing & PR
and
Sales & Marketing
Many restaurants have mixed feelings about the quality of Yelp's reviews. Google's purchase of Zagat will come as very good news to them.
Blog Post
By Susan Wilson Solovic |
Filed In:
Sales & Marketing
Are you a small-business owner looking for a competitive edge? Consider expanding your personal brand to become a subject-matter celebrity.
Blog Post
By Mike Kraus |
Filed In:
Retail
and
Industries
A trip to a Turkish restaurant reminds me of the most basic form of selling: letting the product sell itself. Here's how to apply the "Meze Mentality" to your retail business.
Blog Post
By Chris Marentis |
Filed In:
Internet, E-commerce & Social Media
and
Technology
Research shows that consumers favor online business listings that include images and coupons. So why do so few small businesses take advantage of this?
Blog Post
Filed In:
Business Planning
and
Finance
Learn how to write an effective, engaging, and clearly defined mission statement that announces your company's goals to customers, clients, and investors.
slideshow
By Fredric Paul |
Filed In:
Cloud Computing
and
Technology
Small-business expert Rhonda Abrams lays out real-world examples of how cloud computing can deliver an instant competitive advantage.
Blog Post
Filed In:
Customer Service
and
Sales & Marketing
You know what kind of service you expect as a customer. Why should your small business give its customers anything less?
article
Filed In:
Sales & Marketing
Since your home business has no storefront, you need to do more to attract attention than a traditional business. Try these tips for marketing on a budget.
slideshow
121-140
of 1038 related articles

















