Advertising, Marketing & PR

Launch is a recently published book about marketing using new ideas, new tools, and a new approach.

Corporate customer service doesn't just fail most customers -- it's DESIGNED to fail them. And most people are sick and tired of it.

The members of Generation Y are more numerous and influential than baby boomers, and they have billions of dollars to spend. Are you reaching them?

Forget theoretical advice: Fredric Paul, Rich Sloan, Scott McDonnell and Scott Gerber share the real-world secrets of small business success.

Helping the needy -- and those numbers are mounting -- not only makes you feel better but may be the perfect way to relieve business-related stress.

You already know that social media is the hot new venue for small business marketing and market research, customer support, and even branding. But do you know how to maintain a consistent message...

Social media can play an important role in your business social media strategy. But don't let it overshadow your biggest asset: your own website.

An Amazon rep's refund decision cost the company $25. What it got in return was a PR bonanza that you couldn't buy at any price.

Online video users have different search habits and use different keywords. That's why the YouTube Keyword Tool should be a part of your video SEO strategy.

Shama Kabani, award-winning CEO of The Marketing Zen Group, discusses the three biggest SEO mistakes most companies make.

Want to write a business blog that consistently hits home and keeps readers coming back for more? Start with these five time-tested tips.

9 out of 10 business professionals don't carry business cards today -- and the ones that do rarely use them effectively.

Faced with an uncertain financial future, restaurateur Nick Sarillo chose to put his life in his customers' hands. His sincere email may be the perfect ingredient for success

Looking for an innovative way to save money in your small business? Try cutting the cord and losing your business telephone land line. It’s just tying you down anyway.

There's no point in spending money to build an online presence if nobody is able to find you. Here's what you need to do to get your website noiced.

The iPhone's "new" voice-recognition technology may not be perfect. But it'll probably be good enough to change how many of us find and interact with local businesses.

The best way to engage with your customers and prospects is to tell a compelling story. Doing that is a lot faster and easier than you think.

A new profile layout is just one of several major new Facebook features. Here's a rundown of what has changed and why it matters to business users.

Comparz reviews the top five email marketing platforms for small businesses, including MailChimp, iContact, AWeber, ExactTarget, and Constant Contact.