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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
John-Foley156px
Black Friday is almost upon us. Are you ready to turn a mob of hungry customers into a killer marketing advantage?
Blog Post
John Jantsch
John Jantsch takes a closer look at Google's long-anticipated business-branding support -- and sees a lot of room for improvement.
Blog Post
Brad_Shorr156px
There's more to Twitter than having lots of followers or constantly honking your own horn. In fact, neither of those things is going to help you succeed.
Blog Post
Susan Wilson Solovic
Business cards have been around for centuries, and many of us think of them as old-fashioned. But they're still a key part of your business image.
Blog Post
Tim Devaney - Tom Stein
It's never good business to offend potential customers. But it seems like Chick-fil-A never got the memo.
Blog Post
Brad_Shorr156px
It seems like every small business uses Facebook these days. But that doesn't mean every small business knows how to use Facebook effectively.
Blog Post
Chris Marentis
For a smart small-business owner, there's no such thing as downtime. When business slows, it's the perfect time to step back and do some strategic planning.
Blog Post
Mike Kraus
By  | Filed In: Retail and Industries
American Express' second annual event aims to jump-start small business retailers. Here's how your business can join the fun.
Blog Post
AllBusiness News Staff
Lower than expected revenue and the failure of discount retailer Syms suggest that small retailers will face major challenges this holiday season.
Blog Post
By Joan Voight |  Filed In: Internet, E-commerce & Social Media and Technology
When people buy something from your website, make it easy for them to announce it to their social networks. You'll spread the word and reach new customers.
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By Don Sadler |  Filed In: Advertising, Marketing & PR and Sales & Marketing
When throwing a party for your business's customers and clients, the stakes are high. Here's how to show them a good time and leave a favorable impression.
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Nellie Akalp
No matter how much you invest in social media, all roads still lead to a single marketing destination: Your company's website.
Blog Post
Get a jump on the competition and attract new customers to your small business by making your customer service the best it can be.
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Tim Devaney - Tom Stein
An Arizona woman gets a stay-away letter after she raises a stink over sanitary conditions in a McDonald's restaurant's kids' play area.
Blog Post
Nick_Armstrong156px
By  | Filed In: Innovation and Operations
More businesses today are embarking on a revolution -- in the minds of customers, employees, and communities. Here's why you should be a part of it.
Blog Post
Fredric-Paul-NEW-156px
Here's how to get 1,000 free sales leads for helping us beta test a new Hoovers plugin for Quickbooks that lets you build sales-lead lists.
Blog Post
Brad_Shorr156px
Blog readers tend to be avid social media users. If you know how to reach them, you'll gain more readers, more brand enthusiasts -- and more business.
Blog Post
Chris Marentis
Here's a lesson one company learned the hard way: How often you post can affect SEO just as much as what you post and how you promote it.
Blog Post
John Jantsch
Worried that nobody will read what you write? John Jantsch says it doesn't matter -- blogging offers more business benefits than just an adoring audience.
Blog Post
Gini Dietrich
Measuring results can be the hardest part of a digital marketing program. Here's how to set up a system that will track and measure the things you need to know.
Blog Post

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