Advertising, Marketing & PR

A new Google service is still in the early trial stages, but it could have a big impact on how customers perform local-business searches.

Quality writing is vital to any Internet marketing effort. Before you try to do it yourself, however, think carefully about whether you're up to the task.

Too many small businesses see social media as a new way to accomplish an old task -- namely, annoying the daylights out of their customers.

Comic preacher and anti-corporate activist Reverend Billy of the Church of Stop Shopping tells AllBusiness about the value of shopping in small, local stores.

Participating in your local community isn't just a way to do good -- it's also good business, helping your company stand apart from larger competitors.

If you haven’t already, now is the time to buy smartphones and tablets for your workers. Or better yet, let them buy the devices for themselves…

For the second year in a row there was a strong national campaign by small retailers (with support from large companies) to make shoppers aware of the benefits of buying local. Called "Small...

Come January, prices for businesses using the Post Office are going up as the USPS struggles to rein in deficits and remain competitive.

You don't need a pricey PR firm to put your small business in the spotlight. John Jantsch explains how to build your own buzz machine in 5 simple steps.

Many businesses let employees set up "official" accounts. When the employee moves on, the account -- and your followers -- just might move with them.

Social media marketing is growing fast among small businesses, and most of them report that Facebook is most effective way to reach customers.

Large retailers are feeling the heat over their 24x7 shopping plans. If you're a smal retailer, it's important to stay on top of this issue.

There's a lot of confusion -- and some criticism -- about what Google+ really offers. But for many businesses, it's still a very valuable tool.

We present several effective ways to market your small business this holiday season and give yourself the gift of big profits.

In this week's YEC video, Eric Bahn, founder and vice president of Beat the GMAT, shows you how to defuse a situation with an angry or upset customer.

Does your small business have a social media policy? The Evil HR Lady explains why it's time to get one -- and what can happen if you don't.

Email signatures are like letterhead for your small business. So why would you have five different people using three different formats?

Big businesses don't like the idea of a new system for creating top-level Internet domain names. Small businesses shouldn't like it, either.

There is such a thing as bad PR -- and it's all too easy to find. Carol Roth explains why PR campaigns go wrong and how to make PR work for your small...