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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Carol Roth
Too many small-business owners waste valuable networking opportunities. Carol Roth offers five proven tips to make the most of your next networking event.
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Nick_Armstrong156px
You wouldn't take your clients to dinner and serve them a fast-food meal deal. So why would you burden your small business with an "instant" website?
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Chris Marentis
Quora isn't a well-known social networking site, and that's a pity. Here's why I think your business should learn how to take advantage of it.
Blog Post
Fredric-Paul-NEW-156px
The holidays aren't just about maximizing sales, they're also about contributing to your community. That's good for everyone, including your business.
Blog Post
Harry Mccraken
Critics claim that Google's search-engine formula is a rigged game. But Harry McCracken says the anti-Google conspiracy theories don't hold water.
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Gini Dietrich
From email marketing to social commerce, here are 10 hot trends that every tech-savvy small business owner should be following in 2012.
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Chris Marentis
Do you know what a potential customer will find when they search your business name? Here's what to do so that you'll always know the answer to this question.
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Tim Devaney - Tom Stein
Wendy's turns Twitter to a good cause, but McDonald's recent foray into social media doesn't turn out quite as well.
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Young Entrepreneur Council
Got a successful blog and want to leverage it to launch a new business? Our panel of young entrepreneurs offer tips for getting the job done.
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Andrew-Froehlich-156px
The new Twitter includes many interface changes as well as new features. One of the most important will be the ability to create a "Brand Page."
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AB Guest Blogger
Getting involved with your community can be a great way to promote your business. Here are three easy, low-cost ways to get started.
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Tim Devaney - Tom Stein
Google knows every move we make online. Which means businesses thinking about dropping AdWords in favor of social media marketing should think twice.
Blog Post
AB Guest Blogger
Daily deals aren't just for bargain hunters. Here's why more retailers are promoting the use of daily deals as gifts this holiday season.
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Brad_Shorr156px
Blogging isn't right for every small business, but it's more useful than you may think. Here are five reasons you should add a blog to your own online marketing mix.
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Fredric-Paul-NEW-156px
By  | Filed In: Technology
The rise of online services like Elance and Guru allow businesses to pay less -- sometimes MUCH less -- for a variety of services. But, as usual, there's a catch.
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Looking for a unique promotional present for your customers and clients this season? We've rounded up 10 great ideas that will leave a lasting impression.
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Young Entrepreneur Council
Personal branding isn't just for celebrities. Author and consultant Nick Nanton explains how to build your own brand -- without spending a fortune.
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John-Foley156px
By  | Filed In: Hospitality and Industries
As more people begin to watch their weight, dessert sales may be slipping. Adding savory items to the dessert category can help restore this tradition and boost sales.
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Tim Devaney - Tom Stein
South African chain Nando’s discovers that mocking Zimbabwe dictator Robert Mugabe could be a really unhealthy idea.
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Gini Dietrich
Customer complaints are a fact of life -- especially on the Web. Here's what you can do to turn them from liabilities into opportunities for your small business.
Blog Post

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