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Today's Must Read

Daily-Deal Secrets: Get the Best Possible Deal for Your Business

By Robert Jones | Filed In: Pricing & Merchandising and Sales & Marketing

Working with daily-deal sites like Groupon can involve a surprising amount of negotiation. Learn when to haggle with these coupon sites -- and when to push back.

article

New Daily-Deal Sites Offer New Options For Small Businesses

By Susan Wilson Solovic | Filed In: Internet, E-commerce & Social Media and Technology

GroupOn and LivingSocial get the headlines, but new daily-deal competitors -- including B-to-B options -- offer business owners the chance to find the perfect deal for THEM!

Blog Post

Playing Games with Your Customer Experience

By Gini Dietrich | Filed In: Advertising, Marketing & PR and Sales & Marketing

Now that the social-networking framework is mature, what comes next? I think game developers offer some interesting answers to that question.

Blog Post

Facebook Insights: Tracking Metrics for Your Local Business

By Chris Marentis | Filed In: Internet, E-commerce & Social Media and Technology

It's always smart to measure whether or not a marketing strategy is working, and Facebook now makes that job a lot easier.

Blog Post

Don't Get Down on 'Old Fashioned' Marketing

By John Foley | Filed In: Advertising, Marketing & PR and Sales & Marketing

Tired of Twitter, and grumpy about Groupon? Don't despair -- when it comes to customer loyalty, the fundamentals still apply.

Blog Post

Restaurants Eat Up Healthy Kids' Menu Campaign

By AllBusiness News Staff | Filed In: AllBusiness Daily News

National eateries are signing up for a new campaign that promotes healthy menu opitons for kids -- and that raises the bar for the entire food-service industry.

Blog Post

5 Secrets to Getting the Most Out of Facebook

By Steve Cooper | Filed In: Internet, E-commerce & Social Media and Technology

From responding quickly to tracking your success, these 5 Facebook best practices can help ensure the social network delivers real value for your company.

article

Secrets to Increasing Your Mother's Day Retail Sales

By Carol Carter | Filed In: Retail and Industries

When it comes to Mother's Day, smart advertisers give consumers permission to be sentimental.

article

Why Your Small Business Needs a Logo and Marketing Materials

Filed In: Advertising, Marketing & PR and Sales & Marketing

Many entrepreneurs choose to design their own marketing materials when they launch their businesses. That usually isn't a good idea.

article

The Secrets of Our Social-Media Success

By Gini Dietrich | Filed In: Advertising, Marketing & PR and Sales & Marketing

Social media is a wonderful thing. Just don't forget what it really is -- a platform you don't own and ultimately can't control.

Blog Post

Gen Y Likes to Spend (a Lot)

By Tim Devaney and Tom Stein | Filed In: Retail and Industries

The luxury market is roaring back, driven in large part by rich young people.

Blog Post

'Bar Rescuer' Jon Taffer Shares His Hospitality Business Secrets

By Rieva Lesonsky | Filed In: Starting a Business and Getting Started

Owning a bar or restaurant is tougher than it looks, but Jon Taffer, host of the new Spike TV reality show "Bar Rescue," knows the secrets to success in the hospitality business.

Blog Post

How to Create a Marketing Plan for Your Small Business

Filed In: Advertising, Marketing & PR and Sales & Marketing

Like a business plan, a well-crafted marketing plan can play a critical role in building a successful small business.

article

How to Forecast Sales for a New Product or Service

Filed In: Business Planning and Finance

You can forecast sales for your new product like everybody else does: by estimating and making educated guesses.

article

10 Things You Must Know About Your Competition

Filed In: Operations

Every company has a lot to learn from its competitors. Check out these 10 tips for keeping tabs on the other guys to make your business the best it can be.

slideshow