Sun, 22 Nov 2009 17:54:42 PST AllBusiness.com - Brand Equity http://www.allbusiness.com/marketing/branding-brand-equity/2976609-1.html AllBusiness.com - Brand Equity en-us Copyright 1999-2009 AllBusiness.com All Rights Reserved. AllBusiness.com http://www.allbusiness.com/asset/image/general_site_image/3472344.gif http://www.allbusiness.com/marketing/branding-brand-equity/2976609-1.html 46 144 Building a Credible Brand for Your Small Business http://www.allbusiness.com/marketing/branding-brand-development/1304-1.html http://www.allbusiness.com/marketing/branding-brand-development/1304-1.html Read one entrepreneur's story about what he needed to do to build a successful, credible brand. 2004-11-28 Keeping Brand Equity Through a Name Change http://www.allbusiness.com/marketing/branding-brand-equity/1037-1.html http://www.allbusiness.com/marketing/branding-brand-equity/1037-1.html Find out if it's possible to maintain brand equity after changing the name of your business. 2004-11-17 Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: a conceptual framework and research propositions. http://www.allbusiness.com/management/860631-1.html http://www.allbusiness.com/management/860631-1.html Learn the critical components of a brand equity strategy, including IMC and brand identity. 2005-12-22