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		<title>AllBusiness.com - Branding</title>
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					<title>Is Branding the Same as Advertising and Promotion?</title> 
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					<description>Learn the difference between the two and determine whether (and how) you should invest in branding.
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					<pubDate>2004-11-17</pubDate> 
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					<title>Finding the Right Branding Company</title> 
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					<description>It&apos;s hard to find the right branding consultant, so here are suggestions to point you in the right direction.
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					<pubDate>2004-11-17</pubDate> 
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					<title>14 Reasons You Need a Logo and Marketing Materials</title> 
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					<description>Here are 14 reasons why your small business needs these marketing elements.
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					<pubDate>2005-03-23</pubDate> 
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					<title>Top 10 Branding Mistakes</title> 
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					<description>Don&apos;t confuse branding with marketing! Learn the nine other ways companies misdevelop their brand.
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					<pubDate>2005-05-05</pubDate> 
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