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		<copyright>Copyright 1999-2009 AllBusiness.com All Rights Reserved.</copyright>
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				<title>What&apos;s The &amp;quot;Big Idea&amp;quot;?</title> 
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				<description>It seems as though many agencies fall victim to a sort of ethereal ideal of the &quot;big idea&quot;.
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				<pubDate>Tue, 10 Nov 2009 01:15:00 GMT</pubDate> 
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				<title>Undisputed Master of Branded Entertainment Does Something New</title> 
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				<description>D23, another brilliant move by a company that truly understands the importance of entertainment, quality and fostering on-going relationships with its customers.
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				<pubDate>Fri, 09 Oct 2009 07:45:00 GMT</pubDate> 
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				<title>Better Than Free Marketing!</title> 
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				<description>You simply can&amp;#8217;t buy this kind of dedication to your brand. In fact, this is an example of better than free marketing.  It&apos;s a story of how people are willing to pay in both time and money to market a brand for them.
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				<pubDate>Mon, 07 Sep 2009 02:40:00 GMT</pubDate> 
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				<title>Why Conversational Marketing Requires Fundamental Business Change</title> 
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				<description>Basically, if we are increasingly more reliant on building long-term genuine relationships with our customers, we&amp;#8217;re also more reliant on building long-term genuine relationships with our employees, vendors, and agency partners.  There is simply no way around this fact.
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				<pubDate>Mon, 03 Aug 2009 03:25:00 GMT</pubDate> 
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				<title>How to Make an iPhone Killer</title> 
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				<description>I&apos;m going to say that the &quot;iPhone killer&quot; is already around the corner and when it does arrive, its impact is going to be huge.
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				<pubDate>Mon, 06 Jul 2009 04:40:00 GMT</pubDate> 
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				<title>Entertain Your Fans and Consumers for Decades</title> 
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				<description>Through smarts, care, and a little bit of luck, you too can have an enduring entertainment investment that inspires generations of fans (and consumers) for decades.
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				<pubDate>Thu, 04 Jun 2009 11:45:00 GMT</pubDate> 
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				<title>What Microsoft (and Other Corporations) Can Learn from Coca-Cola</title> 
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				<description>Digital and social media is quickly becoming the most effective way for brands to speak with their audience.
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				<pubDate>Mon, 06 Apr 2009 01:20:00 GMT</pubDate> 
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				<title>What the Growth of Social Networking Should Mean to Marketers</title> 
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				<description>With great quality brands combined with marketing strategies, corporations can create products (and properties) that have the potential to grow exponentially through multitudes of generations and nations.
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				<pubDate>Sun, 01 Mar 2009 10:15:00 GMT</pubDate> 
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				<title>Xbox: Advertising Game-Changer?</title> 
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				<description>It could just be that brave-new-world for content and how that content is funded that we&amp;#8217;ve all been waiting for.
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				<pubDate>Sun, 01 Feb 2009 06:30:00 GMT</pubDate> 
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				<title>The Long-Tail of Elves</title> 
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				<description>It was once thought that viral marketing entertainment burned bright then burned out fast and was only good for grabbing folks&amp;#8217; attention and not much else.
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				<pubDate>Tue, 23 Dec 2008 12:45:00 GMT</pubDate> 
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