Sat, 21 Nov 2009 22:32:57 PST http://www.allbusiness.com/marketing/advertising/10749-1.html AllBusiness.com - Advertising Made Simple en-us Copyright 1999-2009 AllBusiness.com All Rights Reserved. http://www.allbusiness.com/asset/image/general_site_image/3472344.gif http://www.allbusiness.com/marketing/advertising/10749-1.html 46 144 http://www.allbusiness.com/consumer-products/food-beverage-products-nonalcoholics/13272188-1.html http://www.allbusiness.com/consumer-products/food-beverage-products-nonalcoholics/13272188-1.html Convincing people who don't already feel the need is hugely expensive. More expensive than most small companies can afford. Educating customers is not a cost effective advertising strategy for most small business. Thu, 22 Oct 2009 09:50:00 GMT http://www.allbusiness.com/marketing-advertising/marketing-advertising-overview/13196008-1.html http://www.allbusiness.com/marketing-advertising/marketing-advertising-overview/13196008-1.html Remote broadcasts are traditionally expensive. But as advertising sales remain weak in this economy, advertisers are being offered discounted rates on almost all advertising, including remote broadcasts. And that prompts a critical question: is a radio remote a good investment of advertising dollars? Wed, 14 Oct 2009 06:25:00 GMT http://www.allbusiness.com/technology/software-services-applications-internet-social/12794928-1.html http://www.allbusiness.com/technology/software-services-applications-internet-social/12794928-1.html What passes for most business strategy is simply a "me too" game of "We do what they do, but you should buy from us instead." Unfortunately, "we do what they do" makes your business blend back into the herd. You’ve made the very things that make you the best solution to your customers problems impossible for the lions (uh, the customers) to single out. Wed, 02 Sep 2009 06:40:00 GMT http://www.allbusiness.com/company-activities-management/product-management/12715809-1.html http://www.allbusiness.com/company-activities-management/product-management/12715809-1.html Apologies to WOMMA aside, I'm not convinced that Word-of-Mouth marketing exists. Why? Because adding the word "marketing" assumes that it's something the business causes to happen. Word-of-Mouth may be influenced by business, but by it's very nature it can never be controlled. Sun, 23 Aug 2009 10:30:00 GMT http://www.allbusiness.com/marketing-advertising/sales-promotions-retail-coupons/12601965-1.html http://www.allbusiness.com/marketing-advertising/sales-promotions-retail-coupons/12601965-1.html Follow these list management steps to make a discount program work for your store or product. Mon, 03 Aug 2009 10:55:00 GMT http://www.allbusiness.com/marketing-advertising/marketing-advertising/12485369-1.html http://www.allbusiness.com/marketing-advertising/marketing-advertising/12485369-1.html For the last couple of decades the financial tide has kept leaky, non-ship-shape, unsafe businesses afloat, too. Money has been cheap. Credit has been easy. And it seemed that anyone with an idea could find someone to finance it, purchase inventory, rent a location, and open for business. And as the financial tide kept rising, operators of these marginal businesses were able to sell enough to stay in business. And why not? Money and credit were not only easily obtained by business, but also by ... Sun, 26 Jul 2009 08:50:00 GMT http://www.allbusiness.com/marketing-advertising/marketing-advertising/12332976-1.html http://www.allbusiness.com/marketing-advertising/marketing-advertising/12332976-1.html If advertising is an investment, you should expect to see a predictable profit from that investment. Invest a dollar in advertising, get back four, or five, or six. At the very least, shouldn't you get back a dollar ten? But if you you don't know whether your ads are driving revenue, you can't very well call it investing. If you don't know whether you'll win, or lose, or break even, you are gambling. Sun, 17 May 2009 09:00:00 GMT http://www.allbusiness.com/marketing-advertising/marketing-techniques-sponsorship/12313754-1.html http://www.allbusiness.com/marketing-advertising/marketing-techniques-sponsorship/12313754-1.html Shoppers who get what they expect will probably not give the interaction with that business much thought. Word-of-mouth commentary happens when the actual customer experience differs from the expectation. Delighted, wowed, or amazed customers spread positive word-of-mouth. Disappointed, disgruntled, or unsatisfied customers will spread negative. Thu, 30 Apr 2009 09:50:00 GMT http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12278438-1.html http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12278438-1.html "Familiar" is only one of the conditions the reticular system watches for. Sun, 19 Apr 2009 08:05:00 GMT http://www.allbusiness.com/legal/trial-procedure-appellate-decisions/11793811-1.html http://www.allbusiness.com/legal/trial-procedure-appellate-decisions/11793811-1.html If Ralph forces customers to ask for the item, and tallies the sales, he believes he'll have a fair test of the effectiveness of that newspaper ad. He's wrong. He's not testing the advertising at all. What Ralph is measuring is a customer's willingness to ask for something she doesn't see on display. Wed, 25 Feb 2009 09:45:00 GMT