Sun, 22 Nov 2009 07:55:59 PST http://www.allbusiness.com/marketing-advertising/10206922-1.html AllBusiness.com - Relentless Marketing en-us Copyright 1999-2009 AllBusiness.com All Rights Reserved. http://www.allbusiness.com/asset/image/general_site_image/3472344.gif http://www.allbusiness.com/marketing-advertising/10206922-1.html 46 144 http://www.allbusiness.com/company-activities-management/company-structures-ownership/11764729-1.html http://www.allbusiness.com/company-activities-management/company-structures-ownership/11764729-1.html Tucson, Arizona-based Truly Nolen of America first transformed their utilitarian vehicles into moving billboards in 1961. Fri, 30 Jan 2009 01:40:00 GMT http://www.allbusiness.com/government/elections-politics-politics-political-parties/11662061-1.html http://www.allbusiness.com/government/elections-politics-politics-political-parties/11662061-1.html Eternal vigilance is also the price of maintaining a strong franchise brand and preserving the integrity of chain's trademarks. KFC, a division of fast food franchise giant YUM Brands, demonstrated its vigilance this past week by taking quick action against a California Republican group that used the KFC logo on a racist graphic printed and distributed in its newsletter. Sat, 25 Oct 2008 03:55:00 GMT http://www.allbusiness.com/society-social-assistance-lifestyle/philanthropy-charities/11654776-1.html http://www.allbusiness.com/society-social-assistance-lifestyle/philanthropy-charities/11654776-1.html It's called "Cause Marketing," and it's a great way to truly "do well by doing good." Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis. Do it right, and your investment will provide attractive returns in the form of great publicity, brand-building, goodwill, customer and employee loyalty, new customer trial and current customer frequency. Wed, 22 Oct 2008 05:00:00 GMT http://www.allbusiness.com/company-activities-management/financial-performance/11654773-1.html http://www.allbusiness.com/company-activities-management/financial-performance/11654773-1.html Wendy's Viral Video: But square-burger marketer Wendy's is trying to get the buzz headed its way with a new video called "Crazy Lettuce." ... Tue, 21 Oct 2008 02:15:00 GMT http://www.allbusiness.com/government/elections-politics-campaigns-elections/11587236-1.html http://www.allbusiness.com/government/elections-politics-campaigns-elections/11587236-1.html Here's a fun, creative, engaging and effective publicity ploy guaranteed to get your restaurant, bakery or retail store some free publicity. While it's a killer promotion during a Presidential election year, it can be used whenever you've got a good-natured difference of opinion between customers, and a way to let them express their opinion through their product purchase. Wed, 01 Oct 2008 08:25:00 GMT http://www.allbusiness.com/company-activities-management/company-structures-ownership/11576737-1.html http://www.allbusiness.com/company-activities-management/company-structures-ownership/11576737-1.html The "Free Drink" token encourages additional purchases, promotes goodwill, and the tokens carried around in pockets serve as reminders to return. Tokens turned back in are simply resold and reused. Wooden Nickels can be sourced from your local promotional products or ad specialties provider, or online at websites like www.wooden-nickel.com ... Mon, 29 Sep 2008 10:55:00 GMT http://www.allbusiness.com/society-social-assistance-lifestyle/animals-society-pets/11576320-1.html http://www.allbusiness.com/society-social-assistance-lifestyle/animals-society-pets/11576320-1.html Here's another quick low-to-no cost ideas for building your restaurant and/or retail sales: Start a Pet Club Pet owners are a loyal and close-knit group. They are great in number and mighty in spending power. If you have a patio or outdoor seating, consider designating a slower day/night/or time as Pet Club Day/Night/Time. Be sure to post it and warn all non-pet club guests ahead of time. Mon, 29 Sep 2008 10:45:00 GMT http://www.allbusiness.com/society-social/philanthropy-fundraising/11576167-1.html http://www.allbusiness.com/society-social/philanthropy-fundraising/11576167-1.html Get a Sales Boost from Booster Clubs: Every community, civic, church and school group needs to raise funds. Consider working out an arrangement for them to sell your gift cards to their members, friends and neighbors. Mon, 29 Sep 2008 10:40:00 GMT http://www.allbusiness.com/society-social/philanthropy-fundraising/11576188-1.html http://www.allbusiness.com/society-social/philanthropy-fundraising/11576188-1.html Group Fundraising Day/Night Help local organizations, and your off-peak sales. Designate a certain day of the week or depart that needs a sales boost. Contact clubs, groups, churches, teams, organizations, etc. etc. with an offer that if a group comes in during that time, and they that identify them as your referral, you will donate 10% of their total check to the charity or club. Mon, 29 Sep 2008 10:40:00 GMT http://www.allbusiness.com/consumer-products/food-beverage-products/11576044-1.html http://www.allbusiness.com/consumer-products/food-beverage-products/11576044-1.html For those running restaurants and retail outlets, boredom (yours, your staff’s and your customers’) is one of the greatest enemies of sales. You've got to keep your team energetic and having fun. Always be ready to come up with a spur-of-the-moment suggestive selling incentive or contest. Include everyone in the benefit, even support workers, to build teamwork & camaraderie and keep it fun. Mon, 29 Sep 2008 10:25:00 GMT