'Retail branding has not brought a shift in the power of balance.' (Tesco marketing...

In a new book, 'Brand Power', edited by Paul Stobart, a director of the Interbrand Group, Tesco's marketing director Terry Leahy rejects the idea that retail branding has caused the balance of power to move away from manufacturers and towards retailers. Leahy says that good retail branding does not necessarily mean retail dominance and that the top five UK manufacturers in each product category have a greater market share than the five leading retailers.

SUGGESTIONS that the emergence of retail branding has caused the balance of power between manufacturer and retailer to shift fr