Nothing but the original will do.

Byline: Shuchi Vyas

May 12--MUMBAI, India -- Fast moving consumer goods (FMCG) majors have not been too successful with launching variants of some of their most popular brands.

With organised retail growing at 35 percent, FMCG companies have begun innovating and experimenting more than ever before.

However, while some variants gel with their main products and are hence able to click with consumers, others lie untouched on dusty shelves or are conveniently hidden with an overriding presence of the main brand.

Experts say companies do no