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WRAP Guide to Evolving Packaging Design.(what's new on the web)

By Maier, Clive
Publication: British Plastics & Rubber
Date: Friday, June 1 2007

WRAP, the Waste & Resources Action Programme, has produced a new on-line guide to help the retail sector meet its packaging reduction commitments. The Guide to Evolving Packaging Design was developed in response to demands for packaging advice from throughout the retail supply chain. It is being launched at a time when retailers and brands are announcing the challenging reduction targets that their customers are asking for. Consumers are demanding less packaging and the

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