Retail excellence in bedding

Bedding retailers use a number of innovative approaches to keep profitable, high-turn mattresses moving briskly to consumers' homes.

The stories on these two pages look at the strategies employed by three dynamic New York-area retailers: Duxiana, 1-800-Mattress and Long's Bedding and

Each has found success in different ways, but they share a passion for the category and a willingness to change with the times.

Dux offers innovative sleep rooms, 1-800-Mattress targets key demographic markets and finds a way to make the mattress shopping experience more comfortable, and Long's meets the exacting needs of celebrity customers.