“The World’s First Company to Make Everything out of Trash”

There’s a great feature over at the NYT, profiling a few different green companies, and introducing us to the concept of Green II, a term used to describe companies that are green, while still being consumer-friendly and profitable. 

What really jumped out at me though was the profile on Terracycle, a fertilizer manufacturer that makes everything from trash, but not just recycled trash, because that requires melting the plastic, they just wash stuff off.  Their fertilizer is sold in washed, relabeled pop bottles.   They also make a bird feeder from pop bottles and a purse out of old drink pouches. 

Their fertilizer is sold at most of the major retailers and their eco-binders and drink-pouch pencil cases will soon be available at Office Max.  TerraCycle is expecting to more then double their sales this year, $8.5 million compared to 2007’s $4 million. 

Read More At The New York Times

The Goal is To Do The Right Thing