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Offline Retailers Size Up Net Strategies.(Industry Trend or Event)

By Caulfield, Brian
Publication: Internet World
Date: Monday, June 21 1999

Traditional retailers are increasingly looking to the Internet as a way of supplementing and increasing their business. Starbucks who is now selling products online has invested in Oxygen Media, a cable channel for women where they will sell products targeted to women. Long-time retail and catalog operator Williams-Sonoma (also operating Pottery Barn), has an online wedding shopping site and has plans to increase its online presence Other retailers looking into online possibilities will have to hire people with Internet know -how in order to mine this lucrative field.

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