FreeRide Offers Loyalty Program for the NewMillennium.

NEW YORK--(BUSINESS WIRE)--July 12, 1999--

FreeRide's Program Boosts Customer Retention by Bridging Gap Between

Online and Offline Worlds with Strategic Partnership

FreeRide Media (www.freeride.com), the premier online marketing and loyalty company, today announced

a new initiative that radically expands the appeal, reach and relevance of online loyalty programs for the mass consumer market. Unlike other online loyalty programs, FreeRide offers its members the ability to quickly redeem offline rewards relevant to their everyday life such as gasoline and groceries. The initiative effectively enables companies to boost customer retention online by bridging the gap between the online and offline worlds.

Recent industry findings have concluded the need for online loyalty programs to improve customer retention by offering rewards that are relevant to consumers and quickly redeemable.

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--       NFO Interactive recently polled 1,905 online consumers and
         found that 53 percent of them said they strongly respond to
         incentive points and cited these as influencing their
         purchasing behavior. Only 18 percent of those surveyed were
         interested in receiving frequent flier miles as a reward.

--       Jupiter survey concluded that material incentives and
         increased service drive customer retention. More than half --
         56 percent -- of online consumers surveyed reported that they
         would be likely to transact online more often if loyalty
         points were offered.

--       Media Metrix April statistics showed that the average time
         consumers spend on the FreeRide.com web site is 56.6 minutes,
         compared to 11.7 minutes at MyPoints and only 7.0 minutes at
         the Cybergold web site.

--       FreeRide was ranked number one loyalty site and the 12th most
         popular shopping-related site overall among teenagers,
         according to PC Data (www.pcdataonline.com)

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"Today's consumers, especially those who are online, want rewards that are relevant to their everyday lives, and they want them faster," said Jordan Stanley, president and CoCEO of FreeRide Media and twenty-year advertising executive. "They look at traditional rewards programs and simply don't see the value in rewards that come with heaps of restrictions and take forever to earn. They want to redeem points for things like gas and food, CDs and books, and they want to draw from the widest choice of goods possible. Consumers lapse from traditional loyalty programs because the incentive to join is usually greater than the incentive to participate. At FreeRide it's fun and rewarding to participate, and that's why our numbers look so good."

FreeRide has inked a deal with The Properties Group, a specialized marketing company, whereby FreeRide members can use their reward points to purchase gasoline and groceries. FreeRide members can redeem their points at more than 14 major chains and 44,000 participating gas stations and supermarkets across the United States.

This is the first instance on a large scale where loyalty points earned online can be redeemed for highly relevant offline merchandise - gas and food - considered a highly significant value for mass consumers.

"We are pleased to offer the GasCash and Supermarket Cash program with FreeRide's marketing and loyalty program," said John Galinos, president, The Properties Group. "FreeRide's program produces the most loyal customers because it provides the most relevant rewards both on and offline in a reduced timeframe. Imagine earning a free tank of gasoline or a bag full of groceries in just one month."

GasCash(tm) and Supermarket Cash(tm) operate on a debit card format to enable users to receive free gas and groceries almost anywhere they desire. A non-discount card, consumers participating in the loyalty program can "deposit" their FreeRide points into the debit card account. Once pre-loaded into the card account, users may cash in at participating gas stations and supermarkets nation-wide.

FreeRide's online marketing and loyalty program represents a leap in these programs in terms of broad appeal, reach and relevance to consumers.

Jupiter Communication's research report, "Loyalty Programs: Material Incentives and Increased Service Drive Customer Retention" concluded that fifty-six percent of online consumers would be more likely to transact online more often with a given commerce player if loyalty points were offered. Commerce players should introduce loyalty programs to convert shoppers into purchasers and to drive repeat purchases.

The concept of `loyalty' has been in circulation for years, when marketers adopted radio promotions in the 1920s, TV contests in the `50s, S&H Green Stamps in the `60s, direct mail in the `70s and frequent flyer miles in the `80s. The emergence of the Internet as a shopping channel requires a new loyalty model for retailers.

FreeRide's sponsor-base of more than 1,300 blue chip online and offline products and services makes it easy for consumers to earn points during every day shopping excursions. The FreeRide program motivates and changes consumer behavior by rewarding its members with points for interacting with sponsoring retailers, both on and offline. Consumers can then redeem those points in an abbreviated timeframe for appealing merchandise including gasoline and groceries.

About the Properties Group

The Properties Group is a specialized marketing company that owns and develops a variety of entertainment and lifestyle properties such as Movie Cash(tm) and Music Cash(R) that corporations can use to reward consumers, trade and/or employees with free or discounted goods or services at vast networks of retail partners across North America. In each instance, coverage provided by the participating network is extensive, and acceptance of our certificates is unparalleled. Programs are flexible and cost effective, and can be designed to meet specific objectives and budget.

About FreeRide Media

FreeRide Media, L.L.C., (www.freeride.com) is an online loyalty and marketing program that can actually change consumer behavior by monitoring behavior, rewarding desired behavior, and measuring results. FreeRide's loyalty and incentive program allows its members to quickly earn and spend points at over 1300 online and offline sponsors for quality merchandise such as CDs, monthly Internet service, gasoline, groceries, movie tickets, books, and flowers, from sponsors such as AT&T Worldnet, CDNow, and NetGrocer.

Note: SuperMarketCash only applies to full priced merchandise.