Conversational Writing and eBay Descriptions - Marketing Mojo

I think this approach is valid in many settings. However, the demands of your audience should ultimately dictate the style in which you write your materials. For example, in my company's industry--enterprise risk and compliance management--being too conversational can have a negative effect. Our prose needs to convey both information about our product as well as confidence in how we do business. Our audience brings a wealth of industry knowledge and expertise with them, and our collateral must reflect our understanding and capabilities for solving industry problems. Our products, therefore, must be presented in a professional and clear manner. In summary, your style must meet the demands of your audience. Often, the simpler more conversation style is by far the best method to communicate. However, depending on your industry, this may not be the best fit for your audience. To see how my company works to walk the line between conversational and complex language, check out our website at www.archer-tech.com.

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