Scout Electromedia Pioneers New Wireless Market WithDebut of modo; Signs Deals With Virgin, DKNY,...

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 5, 2000

modo Melds Fashion, Technology and Contextually-Relevant Content

Into First Portable Accessory for City Living

Scout Electromedia, a pioneer in the use of

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Debuting this month in New York, Los Angeles and San Francisco, modo has enlisted retailers including Virgin Megastores, DKNY, Fred Segal, Rolo and ABS; content partner Village Voice Media; and PageNet as a wireless network supplier. modo is also available for purchase online at www.modo.net.

modo, a lifestyle-oriented device with information targeted to a socially active 18-34 year old demographic, offers a daily guide to the best bars, restaurants, clubs/DJs, live music, movies, sporting events, coffee shops, museums, shopping, and just about everything else. On a daily basis, local editors select and review interesting and appealing activities in their cities. One of the first electronic products to merge fashion, media and technology, this pocket-sized device is available in a variety of colors. modo will retail for less than $100, and does not require subscription fees. Visit www.modo.net for more information

"Scout Electromedia's goal is to design products for the 260 million people in the U.S. who don't use PDAs. When we began the company we set out to create simple and useful wireless products that consumers really want," said Geoff Pitfield, CEO of Scout Electromedia. "By forming alliances with Virgin, DKNY, Fred Segal and Village Voice Media, we've succeeded in partnering with some of the best companies and most recognized brands in their respective areas. Each of these partnerships add a great deal of value to our product and services."

"Like Virgin, modo has a distinctive point of view when it comes to entertainment," said Lori Schlachter of Virgin Entertainment Group. "As a retail partner for modo, we saw an opportunity to deliver Virgin's customers a new way to access the compelling entertainment experiences in their local cities. By pointing people to the hottest salsa dance clubs, a local band gig, or interesting comedy performances, modo offers more than just an exhaustive laundry list or directory. We feel that it's the unique perspective modo has that Virgin's customers will embrace."

As a complement to the provocative and eclectic content being created by the local modo editors, Village Voice Media will provide weekly event listings for Los Angeles and New York.

Adding to Scout Electromedia's product partners, PageNet was selected to be its provider of wireless bandwidth to all of Scout Electromedia's U.S. markets. PageNet will enable the daily broadcasts of original content to individual modos.

Service launches live to modo users in New York beginning September 6, and available in Los Angeles and San Francisco beginning September 18.

About Scout Electromedia

Scout Electromedia is pioneering a new market in the wireless industry that combines wireless technology, innovative product design and contextually relevant information into user-centric, portable lifestyle products. Founded in September, 1998, Scout is grounded in the belief that technology should be enabling, not frustrating. Scout creates wireless products that are intuitive, reliable, useful and fun. Working with a variety of partners, Scout is committed to leading the development of consumer friendly products that add value to people's lives. Based in San Francisco with offices in Los Angeles and New York, Scout Electromedia is funded by Idealab!, Chase Capital Partners, Flatiron Partners and Techfund Capital. The company's strategic partnerships include alliances with IDEO Product Development, Pixo Inc., Wieden & Kennedy, and PageNet.