MEDIA ALERT / BlueLight.com launches BlueLight RewardsProgram Offering Consumers Incredible...

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 15, 2000

The more you shop, the more you can save. BlueLight.com(TM) (www.bluelight.com) announced today the launch of the BlueLight Rewards Program, which gives shoppers the opportunity to earn extra savings on purchases.

Registering for the BlueLight.com Rewards Program is open to anyone and can be done easily online at www.bluelight.com/rewards. Some examples of the savings BlueLight.com Rewards members receive include:

-- On purchases of $100.00-$149.00 in a single order, receive a $5.00 discount.
Shoppers can get up to $15 in discounts.

-- Members can monitor their BlueLight.com Rewards accounts on a customized web
page on the BlueLight.com shopping site. The page includes a BlueLight "My
Savings" light bulb that provides shoppers with an indicator of the total
amount they have saved by shopping at BlueLight.com. When the "My Savings"
light bulb reflects $100.00 in savings, a shopper is eligible for $10.00 off, a
bonus on top of the savings they usually receive.

-- As part of the "Countdown to Free Shipping" program, when a shopper makes
five purchases, he or she is eligible to receive free standard shipping and
additional BlueLight.com savings.

The recently launched full BlueLight.com online shopping site features hundreds of thousands of products across multiple categories at value prices, including Kmart popular Martha Stewart Everyday line and other name-brand exclusives. To make shopping even easier, all BlueLight.com purchases can be returned at any Kmart retail outlet nationwide.