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It's Easy to be Natural at drugstore.com's New Natural Store.

Business Editors/Health/Medical Writers

BELLEVUE, Wash.--(BUSINESS WIRE)--Aug. 13, 2003

Online Store Provides Consumers with Broad Assortment of Natural

Products and Information on How to Live a Natural Lifestyle

drugstore.com, inc. (Nasdaq:DSCM), the leading

online retailer of health, beauty, wellness, personal care, and pharmacy products, today announced the launch of its new Natural Store, located at www.drugstore.com. The Natural Store will provide consumers with information and guidelines on how to live a healthier, natural lifestyle, and introduce consumers to "the best selection of natural products on the planet."

The drugstore.com(TM) Natural Store features a broad selection of natural products, including those products without artificial coloring, synthetic fragrance or other unnecessary chemicals and/or products from several companies with environmentally-conscious and cruelty-free policies. The Natural Store features many of the top natural brands on the market, including Burt's Bees, Kiss My Face, Tom's of Maine, Australian Organics, Nature Boy & Girl, 7th Generation, Gaiam, Emerita, EO, Zia Natural Skincare, Boiron, and New Chapter Vitamins.

"There is a growing desire among women today to learn more about natural alternatives for beauty and health products," said Sharon Wikstrom, senior director of merchandising for drugstore.com(TM). "More and more women today are choosing natural products, from personal care products to beauty and healthcare products, and they want to purchase those products from environmentally- and socially-conscious companies. The Natural Store encourages women to make more educated choices for a healthier lifestyle, and provides them with a convenient online store to purchase a broad selection of natural products."

Natural products are increasingly popular among U.S. consumers. The Natural Food Merchandiser reports that American shoppers spent nearly $36.4 billion on natural and organic products in 2002, with natural product sales increasing by 6.6% in 2002 and organic product sales increasing by 17.3%. According to the 2003 LOHAS Market Report, sixty-eight million U.S. citizens (approximately one-third of the U.S. population) prefer buying from a company that upholds their moral and environmental views.

This one-of-a-kind online store simplifies the shopping experience by offering customers the opportunity to discover the world of natural health and beauty, including more than 2,000 natural products. In addition, for a limited time the Natural Store will offer a special 20% promotional savings on a select number of natural products.

"Women who value individual style, well-being, and healthy alternatives embrace natural options when available," said Suzanne Murray, beauty editor for Organic Style magazine. "A resource like the Natural Store at drugstore.com(TM) is important because it provides women who live in areas where it's difficult to find a good selection of natural products with the resources they need to maintain a lifestyle that is right for them."

The Natural Store follows the launch of the Sexual Well-being(TM) store in January and the Healthy Woman store in May, joining existing drugstore.com(TM) specialty stores such as Beauty.com(TM), the Baby store, and the Pet store.

About drugstore.com, inc.

drugstore.com, inc. (Nasdaq:DSCM) is the leading online health, beauty, wellness, personal care, and pharmacy solution in the world. The drugstore.com(TM) online store provides a convenient, private, and informative shopping experience that encourages consumers to purchase products essential to healthy, everyday living. The online store offers thousands of brand-name personal health care products at competitive prices; a full-service, licensed retail pharmacy; and a wealth of health-related information, buying guides, and other tools designed to help consumers make informed purchasing decisions. Consumers can personalize their shopping experiences with shopping lists, e-mail reminders for replenishing regularly used products, and private e-mail access to pharmacists and beauty experts for questions.

drugstore.com, inc. has been awarded the Verified Internet Pharmacy Practice Sites (VIPPS) certification by the National Association of Boards of Pharmacy (NABP) as a fully licensed facility exercising the best safe pharmacy practices in compliance with federal and state laws and regulations.

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