Small Business Resources, Business Advice and Forms from AllBusiness.com

Pets.com Announces Re-launch of Leading Online PetSite; Celebrates With 50% Off Pet Food Offer.

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 2, 1999--

Pets.com (www.pets.com), the online leader for pet products, information and service, today announced the re-launch of its category-leading Web site.

The new Web site offers a vastly expanded product selection, a new look and several

new consumer features that create an enhanced shopping experience. Pets.com is celebrating this re-launch with a special, limited time offer of 50% off all pet food.

"We are committed to providing pet owners and their pets with the best care possible through products, information and service," said Julie Wainwright, Pets.com CEO. "The re-launch of our Web site is our first step in delivering on this commitment. We now offer more products than a pet superstore, extensive expert information from our Pets Vets and other new features that create the best shopping experience for pet owners."

More Products than a Pet Superstore

With the site re-launch, Pets.com now has more than 12,000 products for dogs, cats, birds, fish, reptiles, ferrets and small pets, making it the ultimate "one stop shop" for everything that pet owners need for their pets. The expanded selection allows pet owners to purchase a full range of products that would normally require separate trips to a pet superstore, a grocery store and the local pet store.

Special Offer: 50% Off Food

To celebrate the launch of its new site, Pets.com is offering pet owners 50% off all pet food with a flat delivery fee of $4.95. Pet owners can also choose to lock in this exceptional price over six food shipments by signing up for Pets.com's Custom Delivery Program. The Custom Delivery Program enables pet owners to schedule automatic shipments of everything in the Pet Food Center. Pet owners can choose to receive deliveries at intervals ranging from every one week to every eight weeks. The 50% off promotion is available for a limited time only.

New Design and Features Offer Enhanced Consumer Shopping

Experience

In order to offer the ultimate consumer shopping experience, Pets.com developed a number of design and feature enhancements on its Web site. The site's new overall design provides a more intuitive navigation so that pet owners can easily find the products that they are looking for as well as access the breadth and depth of expert advice available on Pets.com.

Pets.com's new features afford pet owners a more convenient and expedient shopping experience. With Pets.com's new "Favorites" feature, pet owners can make sure to remember the products that they -- or more importantly, their pets -- like best. By simply clicking on the "put in Favorites" link while shopping, the selected products will be added to pet owners' "Favorites" lists. Then, every time they shop, pet owners can go to their Favorites list and easily add those products to their shopping carts.

Pets.com's new site also includes an enhanced "Your Account" section with new Address Book, Credit Card, Order History and Profile features. The Address Book enables pet owners to store multiple addresses rather than just a single default address. For pet owners who buy gifts for friends or ship their orders to various places, like home and work, the new feature is especially helpful. When checking out, pet owners can simply choose the address to which they would like to ship their order.

Lastly, the Profile feature allows pet owners to receive the new Pets.com newsletter, which updates them on special offers and information of interest.

About Pets.com

Pets.com is the online category leader for pet products, information and services. Offering the broadest product selection and expert advice from a staff of pet-industry experts and veterinarians, Pets.com gives consumers the confidence that they are providing their pets with the best possible care. Pets.com is a privately held company funded by number 1 Internet retailer Amazon.com (http://www.amazon.com), Bowman Capital Management, a premier institutional investor specializing in both public and private technology growth companies, and Hummer Winblad Venture Partners, a premier venture capital firm focused exclusively on software and Internet investing. Pets.com's management team has extensive experience in technology, e-commerce, consumer-driven companies and the pet industry, and is well-positioned to capitalize on the $23 billion U.S. pet market. Pets.com was founded in October 1998 and is based in San Francisco.

In addition, make sure to read these articles: