Where Should I Locate My Impulse Buy Items?

When it comes to increasing the number of impulse buys made in your store, think "location, location, location." The checkout area is nearly always a fine place to start, but you also can determine other good areas based on the layout of your establishment. Consider areas customers have to pass through while looking for staple items, such as at the ends of aisles or between specific departments. And if you're having a sale, put impulse items near sales items. After all, people are in a good mood after finding a bargain, and they may decide to buy more with the money that they've saved.