A NEW CONSUMER PRODUCT ARRIVES.(Brief Article)

THE GROWTH OF A SELL-THROUGH MARKET IS POSSIBLY THE SINGLE MOST IMPORTANT DEVELOPMENT IN THE PAST 20 YEARS OF THE VIDEO INDUSTRY. IT ALLOWED THE VHS FORMAT TO FLOURISH IN A BROAD RANGE OF PLACES, AND IT LAID THE FOUNDATION FOR DVD TO BE INTRODUCED AT A POPULAR PRICE.

Several companies were responsible for the development of video sell-through. Paramount was instrumental in the early years, setting a benchmark in 1987 with Top Gun. It was the first title released to shock the marketplace into excitement, putting the phrase "event marketing" into the industry's vocabulary