Studios reconsider DVD pricing strategies.(BUSINESS)

Warner Home Video has increased the suggested retail prices (SRP) of its single-disc movie-only DVD releases to within as little as $1 of two-disc versions for some of its big titles. Forthcoming releases The Polar Express and Batman Begins have an SRP of $28.98 for the movie-only DVD, $29.95 and $30.97 respectively for double-disc special editions.

Warner is confident that its new pricing strategy will still attract price-conscious consumers, largely because it expects retailers to increase the difference at consumer level to drive sales.

Meanwhile, Twentiet