Ethnic Aesthetics : Marketers entice the ethnic market with specific solutions for their...

Ethnic skin types vary in tone and texture, and require special attention to specific needs, such as dark spots; uneven skin tone; hyperpigmentation; adult acne; and dry, ashy skin. For the past several years, marketers have focused on the ethnic categories and launched a variety of products to address their concerns, causing a growth spurt in the segment.

According to Datamonitor, the African-American skin-care market grew 1.9 percent per year between 1995 and 1999. Annual growth was strongest in the facial skin-care segment at 3.2 percent, but rather insignificant in