- Ukrop's is Test Market No. 2 for Genetic Assessment Kits
RICHMOND, Va. -- Ukrop's Super Markets is the second supermarket chain to test-market Cellf Genetic Assessments kits from Boulder, Colo.-based Sciona, Inc., which allow consumers to screen their DNA for customized, genetically-based clues to healthier living.
- Rally of the Dolls
The presidential debates dedicated an inordinate amount of time to the rising costs of medications—a "hot" topic that was most definitely run through the test-market rigors. One would think, then, that the public should be outraged about having to subsidize TV advertisements that inflate the prices they pay for prescription ......
- Wal-Mart, Sam's Club Up Fla. Rollout of $4 Generic Prescriptions
BENTONVILLE, Ark. -- Responding to customer demand and requests from Florida state officials, Wal-Mart Stores, Inc. here said plans to roll out its $4 generic prescription program in Florida beginning today, nearly four months earlier than expected.
- Giant Eagle Introduces SinoFresh in Trial Store Run
PITTSBURGH -- Giant Eagle plans to test market SinoFresh Nasal and Sinus Care, over-the-counter antiseptic nasal spray developed by Englewood, Fla.-based SinoFresh Healthcare to kill germs and inhaled molds that have been associated with chronic conditions of the sinuses, nasal passages, and the throat.
- Kodak extends Black & White
campaign.
Eastman Kodak Co., Rochester, N.Y., plans to launch a national marketing campaign for Kodak Black & White film after generating a 30 percent increase in sales for the product during an Atlanta, Ga., test market initiative. With a new positioning of "Capture What Matters," Kodak's marketing strategy focused on trendy ......
- New Product Sales Forecasting: Which Model Is Best?
How can you best predict year-one sales?
- Bloom Tells Consumers: 'Shop Happy'
The nascent Bloom grocery chain next month launches a $4 million broadcast campaign to introduce 40 stores in the Washington, D.C., area, the company's first expansion outside its North Carolina test market. BooneOakley crafted the ads.