Terminology

HOUSEHOLDS: All those living together in one housing unit, including family members or unrelated individuals.

HOUSEHOLD INCOME: Combined income of all household members.

AGE: Of the household head.

MEDIAN:

SHARE OF PURCHASES: The percentage of the total number of products purchased through each channel, not the percentage of total dollars spent.

MARKET SHARE: The percentage of total dollars spent on bedroom furniture through each retail channel.

GENERATIONS:

Generation Y: Born between 1976 and 1985. Includes only adult members of Generation Y, those who are 18 or over.

Generation X: Born between 1965 and 1975.

Younger Baby Boomer: Born between 1956 and 1964

Older Baby Boomer: Born between 1946 and 1955.

Empty Nester: Born between 1936 and 1945.

Senior Senior: Born in 1935 or before

CENSUS REGION:

Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

South: Alabama, Arkansas, Del-aware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and West Virginia.

Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming

DISTRIBUTION CHANNELS:

Furniture stores: Includes traditional furniture stores, where furniture is the total business or single largest category, such as Havertys, Rooms To Go and local furniture stores; lifestyle furniture stores, such as Pier 1 Imports, Ikea or Pottery Barn; and manufacturer's galleries, such as Ethan Allen and Bassett Furniture Direct.

Interior designers: Includes designers who sell bedroom furniture, usually through a single store or design center.

Department stores: Includes full-line department stores, such as JCPenney, Macy's and Blooming-dale's, as well as Sears.

Discount department stores: Includes discount retailers, such as Wal-Mart, Kmart, Target, Meijer and Fred Meyer, as well as closeout retailers, such as Big Lots.

Home improvement centers: Includes big-box home improvement centers, such as Lowe's and Home Depot.

Warehouse membership clubs: Includes membership warehouse clubs, such as Sam's Club, Costco and BJ's Wholesale Club.

Direct to consumer: Includes direct marketers who sell through catalogs, the Internet and/or television.

Other: Differs for each product and may include used/pre-owned, gift and decorative accessory stores, designer showrooms, military exchanges, variety stores, antique shops, custom-made, rental and fabric/craft stores, among others.