EXHIBITORS GET PROMOTIONAL WITH PRICING IN ATLANTA.(at the Atlanta International Area Rug...

ATLANTA-Suppliers at the Atlanta International Area Rug Market gave extra attention to price points -- some of them working with different fibers and constructions -- to offer retailers promotional lines.

Couristan, which dropped out of the polypropylene business a few years ago, has re-entered the category with Transitions, a line of 1 million-point heat-set polypropylene rugs. "We're venturing back into promotionals," said Larry Mahurter, advertising/sales promotion manager. "It is so competitive out there that we are trying to have a price point for every market."