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Art publishers diversify and refine limited-edition market: taking advantage of a weak economy,...

By Keller, Julie
Publication: Art Business News
Date: Thursday, April 1 2004

When it comes to the market for limited-edition prints, publishers and galleries have found that creativity, multi-tiered product offerings and high-quality products are the backbone for surviving in today's art publishing market.

"We had to work a lot harder for our sales this last year," said Aimee Clarke, vice president of product and marketing for Seattle-based art publisher Winn Devon.

Clarke's sentiments were echoed throughout the industry. But several successful art dealers decided to take aggressive action to combat flagging sales and a lackluster ec

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