Don't "Do" Mother's Day If It Isn't Relevant

There are some lucky moms out there.

The National Retail Foundation expects an average of $138.63 to be spent for Mother's Day (May 11) compared with $139.14 last year. "Mom has been saying for decades that it's the thought that counts on Mother's Day, and this year, kids might actually be listening," said Tracy Mullin, the foundation's CEO.

There are a lot of people buying jewelry and having fabulous brunches to get that average up to almost $140!

Take a read of this article from a local newspaper.  The gist of it is how small, independent retailers are capitalizing on Mother's Day so there is some relevant information and ideas.

THE REAL WORLD RETAILING TAKEAWAY
As I've said in the past, don't try to capitalize on holidays unless they are relevant to your business.

The author did a great job of talking to a variety of retailers that have a Mother's Day business.  Flower shops, restaurants, jewelers, candy stores and day spas top the list.

Don't expect a flood of Mother's Day business if you're selling memory foam pillows, no matter how hard you push your Mother's Day promotion.