Alacer's Emer'gen-C Rated Fastest Growing Vitamin C Product Sold in the United States.

Business Editors/Health/Medical Writers

FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Feb. 12, 2004

In the newest available data from AC Nielsen/SPINS, Alacer Corp.'s popular Emer'gen-C vitamin C drink mix was cited as the fastest growing vitamin C product out of the top 10 brands

The data, covering the 52 weeks ending Dec. 27, 2003, reported a 48% growth rate over the previous year's sales volume for Emer'gen-C. In the drug store category, Emer'gen-C experienced a growth rate increase of 109%.

"Historically, Emer'gen-C has been #1 in the health food outlets. This data validates its position as a significant competitor in the food, drug and mass merchandising stores," said Alacer Vice President of Marketing & Sales, Bruce Sweyd.

"Alacer's retail partners are also an integral part of this success," he added. "They have helped to make Emer'gen-C the fastest growing vitamin C product in the country."

The AC Nielsen/SPINS data tracks sales of natural products through food, drug and mass merchandising outlets and is drawn from AC Nielsen's ScanTrack database, a statistically representative sample of retail outlets throughout the United States.

Alacer's marquee product, Emer'gen-C comes in single-serving packets and is made up of 1,000 mg of Vitamin C in the form of mineral ascorbates in addition to B vitamins and active mineral complexes. When water is added, the ascorbic acid reacts with the mineral carbonates, creating mineral ascorbates. The production of mineral ascorbates as it occurs in most animals' bodies is simulated, and the effervescent Emer'gen-C is ready to drink. Emer'gen-C comes in 15 great-tasting flavors including a "Jr." multivitamin version for children 10 and under.

Alacer has headquarters in Foothill Ranch, with additional offices in Irvine, Calif. and Wallingford, Conn. The company develops and markets Emer'gen-C domestically and internationally. The product is sold in a variety of outlets, including Walgreens, Wal-Mart, Sav-on/Osco, Kroger/Ralphs, Albertsons, Vons, Smith's Food & Drug, Safeway, Trader Joe's, Fred Meyer, Fry's, GNC, Wild Oats, Whole Foods, The Vitamin Shoppe, and most health food/nutrition retailers. For further information about Alacer, Emer'gen-C and other Alacer products, visit the Web site at www.alacer.com or call 800-854-0249.