Applix Announces Latest Global Customer Wins for Analytics Solutions; 190 New Analytics...

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Dec. 12, 2002

Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced its latest worldwide customer wins for Applix iTM1, the leading

Global wins in analytics for Applix iTM1 include International Channel, IBM Australia, MBS, Tempel Steel Company, Kaiser Pharmacy Strategy & Ops, Mack Multiples, Porsche Leasing Romania SRL, Safe Auto Insurance Company, KDDI Solutions, Linq Industrial Fabrics, and the Virgin One account. Applix also announced that Brothers Paving and Concrete Corporation selected Applix Integra, the industry's first platform that integrates planning, performance management and operational data. Applix also added new CRM customers including Deutsche Post, Jaeger und Schmitter and SAXION Hogeschool.

MBS, an H&R Block Company providing integrated payroll and benefits services through their SingleSourceTechnology(sm), is using Applix iTM1 for reporting and performance management. "I had used Applix iTM1 at a previous company and had seen it grow into a key business analysis tool as well as a repository for corporate business intelligence," said Janet Van Pelt, CFO at MBS. "Working with Applix partner Stratature, MBS has been able to implement in three weeks an Applix iTM1-based solution to compile, analyze and distribute monthly financials. Our next step is to develop performance dashboards to measure achievement of customer satisfaction and organizational efficiency goals as we drive forward our charter of providing superior service and products."

Mack Multiples, part of M&W Mack Ltd, the largest independent supplier of fresh fruits, vegetables and flowers in the UK, recently selected Applix iTM1. Mack Multiples, who supplies most of the major UK supermarkets, including Sainsbury's, Marks & Spencer and Safeway, has identified many potential applications for Applix iTM1 including reporting, budgeting, and forecasting, and enhancing the analysis and production of their customer's marketing statistics. "We are extremely impressed with the Applix solution, its flexibility and ease of use," said David Catt, business systems director, Mack Multiples. "Through the implementation of iTM1, we will be able to better manage and analyze our business processes and maximize our competitive edge."