Identify Market Opportunities for Tea and Ready-to-Drink (RTD) Tea in The U.S.

LYON, France -- Reportlinker.com announces that a new market research report related to the American agribusiness industry is available in its catalogue.

Tea and Ready-to-Drink Tea in the U.S.

To order that report:

www.reportlinker.com/p062952/PRBW-US-Ready-to-Drink-Tea.html

Description

Tea is one of the most underdeveloped beverages in the United States. The potential is enormous, as tea barely compares in market size to beverage categories such as carbonated soft drinks, coffee and water. Moreover, numerous variables are in place to help drive the growth of tea sales.

Tea fits into the well-established movement among aging baby boomers to seek out foods and beverages that promise wellness and anti-aging effects. These aging boomers are not the major market for RTD iced tea beverages like Snapple, which targets college students and recent grads, nor are they the prime buyers of established tea bag and instant tea brands such as Lipton, which skew toward seniors. Boomers are the drivers of specialty teas, in every way, shape and form.

Furthermore, what makes tea uniquely positioned in the functional beverage category is that tea is inherently healthful. It's not some sweetened, water-based drink loaded with fortifying ingredients. Tea is a nutritional powerhouse all on its own.

This new report explores tea's new prominence and the impact on the market and the consumer psyche.

This report examines the U.S. tea market--retail and foodservice. On the retail side, products include instant tea (multi-serving containers and single-serve/on-the-go packets), leaf tea (loose, bagged and stick forms), liquid concentrate (requires dilution prior to consumption) and ready-to-drink (RTD) (single-serve and multi-serve containers--shelf-stable and refrigerated).

Retail sales come from numerous channels. Mainstream venues are supermarkets, drug stores and mass merchandisers. Other retail venues include club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, specialty coffee/tea stores/cafes and "other," which includes non-traditional food stores such as movie rental establishments, sporting goods shops, toy stores, bookstores, mail order and the Internet, as well as specialty stores that carry a limited assortment of a unique mix of foods and beverages (e.g., Trader Joe's, Cost Plus, Fox & Obel, etc.).

What You'll Get in this Report

"The U.S. Market for Tea and RTD Tea" makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that "The U.S. Market for Tea and RTD Tea" offers.

The report addresses the following segments:

* The Market (including market size and composition, and projected market growth)

* The Marketers (including discussions of specific marketer brand and market shares)

* Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)

* Retail and Foodservice Strategies

* The Consumer (who's buying what, and where)

* The Products

* Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the food/beverage industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tea and ready-to-drink tea, as well as projected sales and trends through 2012.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for tea and RTD tea.

Research and development professionals stay on top of competitor initiatives and explore demand for tea products.

Advertising agencies working with clients in the food/beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of content

Chapter 1 Executive Summary

Chapter 2 The Products

* Key Points:

* Four Segments of Tea Market

o Four Broad Tea Segments

o Market Scope

o Products Outside Scope

o Tea, Time, and Spirit

* Types of Tea

o Teas vs. Tisanes

o Four Basic Tea Types

o A Fifth Tea Type--But It's Not Widely Known

o Americans Acquiring Tea Connoisseurship

o If It Is Safe for Consumption, It Can Be a Tisane

o Tea Brewing Cheat Sheet

o Bubble Tea and Chai

o Bubble Tea

o Chai

* The Grading of Tea

o Grading Is an Art, Not a Science

o Whole Leaf

o Broken Leaf

o Fannings

o Dust

o Additional Modifiers for Grades

o Extra Descriptors for Green and Oolong Teas

o Additional Terms

* Packaging Options and Variations

o Segments and Packaging Options

o Bag-in-Box

o Bag

o Bottle

o Box

o Bulk

o Canister

o Can

o Cap with Mix

o Carton

o Disk

o Dispenser

o Eye Dropper Bottle

o Flower

o Filter Packs for a Pot

o Jar

o Jug

o On-the-Go Packet

o Pod

o Spoon

o Stick

o Tin

* Overview of Government Regulation

* Tea as Health and Wellness Phenomenon

* Allergen Issues and Product Recalls

* The Ethics of Tea

Chapter 3 The Market

* Key Points:

* The Current Tea Situation

* Current Market Composition

* Market Drivers

* The Projected Tea Situation

Chapter 4 The Marketers

* Key Points:

* Marketer Overview

* Complex International Structure

* Marketers Are the Focus of This Study

* All Types of Marketers Serve the Industry

* Select Marketers of Tea and RTD in the United States

Chapter 5 Foodservice

* Key Points:

* Foodservice Tea Options

* Hot Tea and the Tea House

* Mainstream Foodservice Iced Tea Offerings

Chapter 6 Retail

* Key Points:

* Retail Distribution

* Retail Outlets

* The Leading Retailers

Chapter 7 The Consumer

* Key Points:

* Tea Consumption Patterns

* The Amount and Type of Tea that Americans Consume

* Hot vs. Iced

* Per Capita Consumption Tracked by the Government

* Consumer Concern about Caffeine Consumption

* Consumers Are in an Overall Health and Wellness Revolution

* Is Organic an Important Positioning for Tea Consumers?

* To Some, Organic Labeling Is a Plus

* Education Levels Higher for Organic Shoppers

* Lower-Income Shoppers Have Many Unmet Needs

* Lower-Income Micro Segments

* Get Inside the Shoppers Mind

# Tea Consumers in America

* Tea Drinking Is Here and Growing

* Simmons Consumer Survey

* Interpreting the data

* Tea and RTD Usage Levels

* Most Households Report Using Two Servings a Tea Daily

* Taking a Closer Look at RTD Iced Tea Users

* Iced Tea

* Users of Iced Tea Mix

* Tea Bags Are Used by Many

* Some Brands Dominate Certain Parts of the Country

* Southerners Drink the Most Tea

# Segmenting the Consumer

* Different Demographic Indicators

* Younger Baby Boomers Don't Resist Any Type of Tea

* Older Boomers Are a Bit More Picky

* Older Tea Users Are Much More Discriminating

* What Do Women Like . . . and What They Don't

* Central Regions Tea Users Are the Most Amicable

* Don't Mess with Tea Users in the South and the West

* Segmentation by Race

* Adults Resist

Chapter 8 New Products and Trends

* Key Points:

* Industry Trends

* Recent Product Introductions

Appendix: Select Marketers' Contact Information

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