Going with the flow: a healthy alternative to CSDs, bottled water continues to evolve as...

The bottled water category continues to swell, as convenience store sales approached $1.7 billion in the 52 weeks that ended April 30, 2006, according to reports by Information Resources Inc. (IRI)--a 13.9% bump over the previous year.

Most brands in the category saw significant gains, including lesser known varieties Glaceau Vitamin Water, whose $76.6 million in sales was a 167% increase, and Flavorsplash, whose $53.5 million in sales was a whopping 467.4% surge.

Even the big boys of the bottled water industry--Pepsi's Aquafina and Coca-Cola's Dasani, which