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Starbucks expands South. (Industry Issues).(Brief Article)

By Bruss, Jill
Publication: Beverage Industry
Date: Friday, March 1 2002

Starbucks Coffee International, a wholly owned subsidiary of Seattle's Starbucks Coffee Co., announced strategic and aggressive plans to grow the business in Latin America. Banking on the success of Starbucks' reach into international markets -- which began in Japan in 1996 -- Starbucks is exploring opportunities in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico and Venezuela. Starbucks has already expanded into 24 international markets in Asia Pacific, Europe and the Mid

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