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Boy talk: manufacturers and retailers talk tactics for targeting today's boys' wear...

By Williams, Stan
Publication: Children's Business
Date: Tuesday, September 1 1992

Manufacturers and retailers talk tactics for targeting today's boys' wear customer.

Boys will be boys, and the apparel being offered to them this season will be just as predictable, say apparel execs. Both suppliers and retailers agree that in today's troubled economy, their best bet is to play it safe with the tried and true - casual sportswear featuring slightly updated interpretations of the sports themes or streetwear looks popular in previous seasons.

Many retailers, such as Mary Johnston, partner at Boy Oh Boy!, a boys' specialty shop in New York City,

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