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Retail-Store Chains Pull Out All Stops to Stand Out to Shoppers.

By Elizabeth Wellington, The Philadelphia In...uirer Knight Ridder/Tribune Business News

Aug. 6--Who knew shopping could be so in? So hip? So happening? So now?

Karise Allen sashayed through the grand-opening party last week at the Express store in Liberty Place with a pair of size-6 dingy blue jeans in one hand and a minty Mojito in the other. "All Night Long" by the Mary Jane Girls blended into their "Heartbeat," which blended into some early '90s Jungle Brothers, courtesy of Cue Records on South Street.

A black-clad waiter walked by. Allen

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