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Hardware show exhibitors and attendees report much better activity than expected ... in spite of...

* Despite the decidedly different feeling in the air during this year's NATIONAL HARDWARE SHOW[R] held in conjunction with INTERNATIONAL HARDWARE WEEK[R] Aug. 10-12 at McCormick Place in Chicago, the bustling crowds of buyers and manufacturers promoting their latest products overwhelmingly delivered the message that the show more than exceeded their expectations.

Even through the fog of the battle being waged between the disparate 2003 Show sponsors--the American Hardware Manufacturers Association (AHMA), which sponsored and conducted the show, and Reed Exhibitions, wh

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    • The cost of simply attending a trade show is relatively low compared to the potential contacts you can make and the value of the information you can gather about competitors, suppliers, buyers, and the market in general.
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    • Going to a trade show without advance preparation is a waste of time and money. Post-trade show follow-up is also equally essential to making the most of your investment.

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