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All in the family. (James E. Zerkel Trustworthy Hardware)(Distribution America Partners)

James E. Zerkel Trustworthy Hardware is a family-owned hardware store in Mount Jackson, VA, operated by the founder's children Jimmy, Ronnie, Jack and Harriet. The store, which features an 8,000-sq.-ft. hardware showroom, also offers propane, plumbing and electrical supplies in addition to its core business of retail hardware. The Zelkens attribute the stores' success to an aggressive marketing strategy which includes circulars and radio and newspaper advertising.

Advertising and Public Relations Provide Foundation and Growth for Trustworthy Retailer

A strong history and

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